From our Family to Yours
We're Hans and Joelle Hochstedler, the folks behind Florin Coffee. We know that you need coffee that tastes as good as it smells. The problem is buying coffee has gotten too complicated, which makes you feel overwhelmed. It shouldn't be that hard to have a cup of coffee that you enjoy!
We know what it's like when you want something special to help you find pause in your day, and we can help. We started roasting coffee 10 years ago and continually work on our craft so it benefits everybody from coffee farmers to coffee drinkers.

Simple, Delicious, Easy
It shouldn't be hard to have a cup of coffee that you enjoy. Here's how you can get a delicious cup:
1. Buy a bag of Florin Coffee.
2. Choose how often you want it delivered.
3. Always have great coffee on hand.
Stop hoping that the bag of coffee you randomly grabbed off the shelf will be good and instead be certain that the moments you set aside for a cup of coffee are fully enjoyed!
Featured product
Rotating Subscription
- Regular price
- $18.00
- Sale price
- $18.00
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Adding product to your cart
Don't run out of coffee when you need it most. We automatically ship to your door every Tuesday, just choose your package size and shipping frequency. You'll get to try all our coffees, and subscribers get new coffees first. Easy Peasy! FREE SHIPPING on all subscriptions. Creating an account lets you easily manage your subscription- pause or cancel at any time.
Note: All coffee is sold Whole Bean. To learn why, check out this Blog Post. If you'd like your coffee ground, please say so in the Special Instructions box at checkout. Let us know what device you're brewing on so we can get the grind right (ie. Ground for French Press).
Kind Words from our fans
Laurie, Wholesale CustomerThank you to your whole coffee family for making my mornings something to look forward to. Seriously.
Matthew, Cafe CustomerAmazing stuff. I never thought I could drink coffee without creamer but this is smooth and flavorful.
Jacob, Online CustomerThis coffee was so good! So good, I added it to my luncheon routine at work as well.
Our Newest coffees
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Peru YanatilePeru Yanatile
- Vendor
- CINNAMON, ORANGE, MAPLE SYRUP
- Regular price
- from $17.00
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- from $17.00
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Ethiopia Kossa GesheEthiopia Kossa Geshe
- Vendor
- Melon, Wine, Milk Chocolate
- Regular price
- from $16.25
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- from $16.25
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Mexico Santa Cruz NaturalMexico Santa Cruz Natural
- Vendor
- Raisin, Ginger, Raspberry
- Regular price
- from $17.00
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- from $17.00
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The Cafe is OPEN
- Taste our coffee for yourself
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The Cafe is OPEN
- Taste our coffee for yourself
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The Cafe is OPEN
- Taste our coffee for yourself
Support Coffee Growers
Real coffee takes real people, who deserve to be paid a fair wage. We only partner with importers who are working directly with farmers and pay well above commodity pricing. The result is a high quality product that does good in growing communities.
Every step of the way, coffee involves people; From growing, harvesting, sorting and processing, to importing and roasting. That's a lot of hard work, and we'd never cover it up. We never over-roast, and never add flavorings.
From farmer to roaster, you can feel good about the delicious coffee you're drinking.
(Photo taken on an origin trip to Guatemala.)
Save aging for the wine and cheese
not coffee. We ship the day after roasting, so your coffee is at peak flavor when it arrives.

Featured Merch
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The Sylvie ToteThe Sylvie Tote
- Vendor
- 100% Cotton Canvas
- Regular price
- $19.00
- Sale price
- $19.00
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Florin Ceramic MugFlorin Ceramic Mug
- Vendor
- Handmade locally
- Regular price
- $26.00
- Sale price
- $26.00
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The Sylvie TumblerThe Sylvie Tumbler
- Vendor
- 16oz.
- Regular price
- $24.95
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- $24.95
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Coffee for your crew
Buying/sourcing coffee is confusing, but it doesn't have to be. We can provide your business or organization with coffee that puts them in a better mood. And you'll be an office hero! Local delivery available, as well as equipment sourcing and training. All you have to worry about is drinking coffee.